Content SEO

Page templates

Templates are the default title and description for each page type — jobs, services, profiles, projects, and so on. Set them once, and every page of that type uses them automatically.

URL rules

Rules let you override the default for a specific page or group of pages. A rule can match:

• One exact URL — a single page.
• A prefix — every URL starting with the same text.
• A pattern — URLs that match a more flexible rule.

Rules are checked in order, so a specific rule wins over a general template. Use rules to give your most important pages a custom title, description, or "do not index" setting.

Structured data

Structured data gives search engines extra information about a page, such as what it is and who made it. The plugin generates this for you. It must match what visitors actually see, or search engines may ignore it.

Content audit

The content audit scans your marketplace and flags problems, such as:

• Missing or duplicate titles.
• Missing or very short descriptions.
• Images without alt text.
• Broken links.

You can fix issues one by one or in bulk, and export the list to a spreadsheet.

Tips

• Keep titles under about 60 characters and descriptions under about 160.
• Do not leave "do not index" on a page you want people to find.